Privacy Policy

Welcome to the website of Denise Higgins, LLC (the "Site"). We understand that privacy online is important to users of our Site, especially when conducting business. This statement governs our privacy policies with respect to those users of the Site ("Visitors") who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by Denise Higgins, LLC (collectively, "Services") ("Authorized Customers").

Personally Identifiable Information

"Personally Identifiable Information" refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, email address, and financial profiles. It also includes confidential client data such as campaign performance metrics, analytics, customer lists, and business strategy information provided to us for the purpose of delivering our services. Personally Identifiable Information does not include information that is collected anonymously or demographic information not connected to an identified individual.

What Personally Identifiable Information is collected?

We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Authorized Customers: the name, email address, phone number, address, social media profile information, business information, and any campaign data or analytics necessary to perform our digital marketing services.

How does the Site use Personally Identifiable Information?

We use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill service requests. This includes using client data to run, analyze, and report on digital marketing campaigns. We may email Visitors and Authorized Customers about research or opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information.

How is Client Campaign and Analytics Data Handled?

All confidential client data, including campaign strategies, analytics, and performance metrics, is treated with the utmost security. Access is restricted to authorized personnel directly involved in the management of the client's account. We implement robust security measures to protect this data from unauthorized access, disclosure, alteration, or destruction. We do not share specific client campaign data with third parties unless required for the provision of a service (e.g., ad platforms) and with the client's consent.

With whom may the information may be shared?

Personally Identifiable Information about Authorized Customers is not shared with other Authorized Customers. We may share aggregated, anonymized information about our Visitors, including the demographics of our Visitors and Authorized Customers, with our affiliated agencies and third-party vendors for analysis. We offer the opportunity to "opt out" of receiving information or being contacted by us or by any agency acting on our behalf.

How is Personally Identifiable Information stored?

Personally Identifiable Information collected by Denise Higgins, LLC is securely stored using industry-standard physical and electronic security measures. It is not accessible to third parties or employees of Denise Higgins, LLC except for use as indicated above.

Cookies and Tracking Technologies

A cookie is a string of information that a website stores on a visitor's computer. We use "cookies" to collect information about Visitor preferences and for security purposes. You can instruct your browser to refuse all cookies. However, if you do not accept cookies, you may not be able to use some portions of our Service. Our service providers may also use cookies for analytics and advertising purposes.

How does Denise Higgins, LLC use login information?

Denise Higgins, LLC uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user's movement and use, and gather broad demographic information.

How can Visitors correct any inaccuracies in Personally Identifiable Information?

Visitors and Authorized Customers may contact us to update Personally Identifiable Information about them or to correct any inaccuracies by emailing us at the address provided on our contact page.

Can a Visitor delete or deactivate Personally Identifiable Information?

We provide Visitors and Authorized Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site's database by contacting us. However, because of backups and records of deletions, it may be impossible to delete a Visitor's entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted.

Your rights

You have certain rights under data protection law, including the right to access, rectify, erase, restrict, and object to processing, as well as the right to data portability and to withdraw consent.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children"), and we do not knowingly collect personally identifiable information from children under 18. If we become aware that we have collected Personal Information from a child under 18, we will take steps to remove that information from our servers.

What happens if the Privacy Policy Changes?

We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. If we change our policy in a way that might affect the handling of confidential client data, we will provide direct notification to affected Authorized Customers.

Links to Other Websites

The Denise Higgins, LLC website contains links to other websites. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.